Kali’s Kiss
Copywriting, Branding, Illustration, Photography
This is a school project where the brief was to choose a mythical character and imagine a society that relates to their activities or attributes. I chose Kali, the goddess from Hindu mythology who embodies destruction, transformation, and liberation—death and chaos in their rawest form. Based on her, I created Kali’s Kiss. Kali doesn’t conform to the conventional expectations of a goddess; she’s fierce, unapologetic, sensual, and wild. That’s punk in its purest form. Through the visuals, I explored how a punk aesthetic could translate into Indian design—aka Desi Punk.
Kali’s Kiss is an anonymous pseudo-propaganda cult that stands in defiance of thought control. They are against the corruption of the mind by the lies of governments, godmen, cults, capitalist corporations, and such establishments. They rebel, but quietly. Some of their thought warfare include artistic activism, pop culture hijack, deepfake and satirical videos, meme warfare, disinformation tracking, and court-style exposés.